keshi is the moniker of Casey Luong, a singer, songwriter, producer, and multi-instrumentalist whose immersive and introspective songs have drawn in millions of fans worldwide. First releasing music on SoundCloud in 2017, the 28-year-old from Houston could only share his sonically textured confessionals about love and loneliness under the anonymous veil of his stage name. Now with over 4.4 billion global streams, Luong has grown to live as the otherworldly “keshi” persona everyday. He ascended to pop star status with 2022’s GABRIEL, his sonically adventurous project that earned him the year’s Billboard Top New Artist Debut at the time. A hypnotizing performer with an arresting falsetto, he subsequently sold out almost every single night across more than 60 shows on his debut headlining tour, HELL/HEAVEN, throughout Europe, North America, Australia, and Asia.
A self-described “studio rat,” keshi first started producing while attending college in 2016, a time when the boom of lo-fi hip-hop and Frank Ocean’s Blonde encouraged a generation of DIY artists. This hazy, washed-out sound felt freeing to the emerging artist because “it didn’t stress sonic clarity,” so he fell into a wormhole of YouTube tutorials. With all his early SoundCloud tracks, he strived to build enveloping soundscapes of hip-hop, acoustic pop, and smoldering R&B as the sole writer, producer, and instrumentalist.